Wednesday, February 28, 2007

Discount Click

So you've built that better mousetrap, designed the finest site on hte web, have the greatest products and the best prices and you can't quite understand why you don't have customers flocking to your doors.

What you're missing is SEO services

You see, almost everyone shopping on hte net uses the search engines to try and find what they're looking for. But, humans being humans, and lazy (or rather, as economist say, satisfacting rather than perfectionists) they only look through the first one (or at most two) pages of the results the engines give them. That's what SEO companies do, work with you to make sure that your mousetrap site turns up in those vital first set of results for the search "better mousetrap".

SEO stands for Search Engine Optimisation and for the reasons above it's a vital part of anyone's marketing mix on the web. If you're not using it you're simply not going to get the customers.

So click through and see what Discount Click can offer you in this area. Hey, if you're going to hire someone to be an expert for you, you ought to hire the experts, right?

Tuesday, February 20, 2007

A New Approach

We've all been looking for a new approach to directories as things like Yahoo have become so important and the multitudes of followers and copiers have chased after them. Simply putting up a piece of software that allows a listings service isn't really enough I think, and most sensible people looking at marketing their efforts seem to think the same way.

But is a new approach possible? Certainly, why not, there are no limits to human ingenuity, after all (what Julian Simon called the Ultimate Resource).

Why not optimise a directory to be read by the search engines? Now that would be a new approach, wouldn't it? Why not use the search engine friendliness of blogging software to build it too? Say, by using Wordpress software to build that directory? Make, in fact, a Wordpress directory?

That's exactly what Netizen's Page is all about. It only costs $3 to have your site listed there and it seems to be an excellent idea, a way of using the pinging services (just as an example) to raise the profile of those sites listed.

Excuse me, I'm just off to have a closer look and work out which of my sites should be entered. If you want to do the same, just click through any of the above hyperlinks. 

Monday, February 05, 2007


Looks like the company that sells fingerprinting machines for schools has been telling some porkies

The managing director of one of the firms supplying fingerprint scanners to British schools has vowed to come clean to parents about the arguments against the use of such biometric technology on children.

In an interview with The Register Alisdair Darrock, managing director of Softlink, a firm that sells fingerprint scanners to schools, said he would change his advice for parents so they can make an informed decision about whether they want the school to take their children's dabs.


"What we tell schools is under review at the moment," said Darrock. "Our letter - we don't make people aware of what the issues are. We might go some way to outline some of the issues. We should list the concerns and then address them."

The standard letter that Softlink sends to schools that buy its fingerprint scanners dismisses the "media speculation" about school fingerprinting and claims that its own devices "do NOT compromise individual freedoms."

It provides schools with a standard letter they can send to kids. It talks about the implementation of fingerprint scanners in the school library as though it were a done deal and makes a strong case for parents to accept it as such.

"We are planning on having biometric devices in the school library to the improve the service," it opens.

Though it does say parents have an "opportunity to decide not to be involved in the system", it does not help them understand why this unfamiliar technology has caused enough concern for other parents to launch campaigns against it. It does explain why parents should be as happy about having their children's fingerprints scanned into a database as the school head and governors are.

The real problem with such systems is of course that they will lead to the entire population, over time, being on the fingeprint database.


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